Twitter chats can be a powerful tool for the widespread engagement of a medical audience. Social media sites such as Twitter can significantly enhance education and advocacy efforts. In 2013, the American College of Chest Physicians (CHEST) launched a Twitter chat series using the hashtag #pulmcc to educate and advocate for topics related to pulmonary, critical care, and sleep medicine. More and more medical societies are turning to social media to enhance their education, outreach, and advocacy efforts. Twitter is a widely used and easily accessible microblogging platform that allows for brief, openly available, and easily searchable posts, with direct access to links to other online sites and sources.

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