It is well established that the Arts have a clear contribution to make in the delivery of an improved healthcare experience for patients, service users and staff. Southmead Hospital (part of North Bristol NHS Trust) has a very active arts programme – Fresh Arts, who have introduced a range of creative interventions including sculpture, music, exhibitions and craft activities, which all help make the hospital a welcoming and stimulating place. Our recent work for the ICU at Southmead hospital is decorative and visual engaging, but it’s not Art (with the all important capital ‘A’). This is not false modesty, but rather our desire to extol the virtues of our work as the product of graphic design rather than Art.

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