It’s human nature, everyone makes mistakes. But the consequences of those mistakes can range wildly not only according to their severity, but also depending on who commits them. When a marketer makes a typo on a press release, the worst case scenario is typically a minor loss of credibility. If a healthcare practitioner were to make the same mistake on a patient’s chart, say by accidentally prescribing clozapine instead of olanzapine (two look-alike, sound-alike drugs, which are often confused), the result could be catastrophic.

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